People trust in antiseptic professional web design, razor sharp graphics, world class picturing, color coordination, easy navigation, cross browser compatibility, fast loading & most of all great functionality which can include flash videos, AJAX frame work support, call to action elements and many others.
Corporate web design is not only about vistor experience and answering questions quick, it's also about absolute attention to the most tiny parts of a website, fresh thinking & technical excellence.
Businesses need to consider the stability of their corporate online ad agency partners, the ability of the programmer & delivery speed at equal
importance to value. Furthermore corporations should always aim to keep their websites as accessible as possible to not lock out impaired people. Many major players are failing in achieving this goal and even do not have a validated page - loads of html and css errors which can lead to poor presentation in some browsers.
Here are some basic rules for businesses that should
be considered:
Check the webdesign's companies own page for accessibility, html / css errors
pic. source: https://www.flickr.com/photos/cenango/4440919461
Don't get fooled by a nice design only, check what kind of menus they use ( e.g. flash menus are really bad ), how their presentation is structured, how the page looks in different browsers and if the functionality provided works flawlessly.If you have a good webmaster or IT master aboard, let him check simple things like input fields etc. against SQL injections, CSS vulnerabilities and alike.
Full services agencies can offer a lot of things at once, but not all are top in all fields, so make sure you get some specialists for the job you have in mind.
Don't overpay, but plan in a realistic budget. In webdesign it's like in many other jobs - you get what you pay for. Don't expect a hobby coder to deliver a website for 500$ that can cope with a professional designed & coded corporate website which might costs 10.000$ and more.
No traffic = no business
- Start traffic research for all phrases that relate to your niche
pic. source:https://www.flickr.com/photos/amit-agarwal/21454055592
Conduct Competitive Research
- know the strength & weakness of your competitors before engaging in the design process
pic. source:https://en.wikipedia.org/wiki/Predictive_analytics
- do not battle in a well established web niche with a leader & underdog without proper advice.
pic. source:https://pixabay.com/en/forum-wordpress-web-design-701280/
On Page SEO planning
- get help from an search engine marketer as on page factors may affect your rank & cost you more in future
more about this topic can be read on corporate website design
Thanks for sharing this information.I know what i could do, with these helpful tips and strategies.
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DeleteI think this is also helpful for web designers to read - mistakes you should NEVER make (like having css errors etc). As a coach for online freelancers I think this info is very helpful for my clients. Thank you for sharing.
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ReplyDelete- Dana Brillante Peller
Very informative post. It's important to know the basics before creating an online presence. Usually its the tiny details that matter the most.
ReplyDeleteI feel like this is also an equally important issue for small business owners as well as corporations. Your web design can often make or break a new user experience and likelihood of doing business with your brand!
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Great tips for any business to consider
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